The War for Attention

The World has become a confusing place. Technology was meant to make our lives easier and yet it seems like it has made it more complicated. There is a War going on – The War for Attention.


And Humankind is losing it. Badly. Willingly.


We are constantly being bombarded with visual and auditory signals from all manner of electronic devices either passively or actively: huge billboards, televisions, computers, laptops and the all mighty Phone.


Thousands of distractions are constantly sapping our Mental Energy until there is none left and we realize, to our horror, that the day has ended without the work being done.


People’s lives have become a mess; MY life was a mess – a jumbled black ooze where I tried to finish my projects at home whilst duties which should have been done at home were trying to be squeezed between working hours.


How did it come to this?


Because I constantly caught myself staring at stupid, vapid, shallow pictures on my Phone instead of doing the task set before me.


My priorities were not set straight.


Instead of focusing my Mental Energy into a devastating laser which mows down anything and everything on my path it was scattered to such an extent that it barely allowed me to survive on a day to day basis.


Time and Focus are Man’s greatest gifts which we have forgotten to use.




Is technology truly to blame?


I disagree.


Technology is but a tool. Turn off and lay down your phone on a table and it will not turn on by itself (or it will, who knows). It will rest there, without moving an inch until Father Time decides to turn it to dust from what it was made.


All of technology is a Manmade tool – from computers, PDA’s, televisions and etc. and it is up to us, and only us, who determine if it will be used for either good or bad.


Shall it be for the betterment of our lives or to our detriment?


It is a choice each and every one has to make.


It is a choice you have to make and make it right now.


Yes, you have read that correctly.


Right now.




For it will do you no good to procrastinate in making a decision.




Because I already know what kind decision you had decided to make before you’ve even done it.




Because you are reading my site and those who are reading my site are such who’ve decided to implement Tonny Robbins famous CANI principle – Constant and Never-ending Improvement.


Which I’ve decided to switch around a bit to make it catchier.


Instead of CANI we say: I, CAN!


Improvement Constant and Never-ending!


This is our motto.


This is the motto which will help us win this war waged upon us from thousands of murky entities who do not wish us to think and act for ourselves.


Is technology to blame for the conundrum of the people today?




Are you?




To what extent can I blame you when these stimuli are forced upon you day after day without you giving them your permission?


But now that we’ve become sentient of the situation we are in I can blame you to the fullest extent if you will not, to the best of your abilities, wage your own Battle within this War for Attention and reclaim your territory.


For this is your territory.


Your most precious territory.


For what you pay attention to defines you.


For what you pay attention influences what you think.


And what you think about defines you.


Attention is influence as Mike Cernovich says.


Will you pay attention to the graces within our beautiful world?


Or to its most horrid of vices?


The choice is yours.


But I believe in you, dear reader, that you will make the right choice, which necessary might not have been the one I would make – but shall allow you to attain peace of spirit on a battlefield within a War that will never cease to wage.


The World is against you, dear Reader.


The World is against us, dear Reader.

But with our strengths combined… what can the World truly do?

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